Caffeine-Infused Personal Care Start-Up in India Raises Funds

India’s first caffeine-infused personal care brand, MCaffeine, has raised $300K from investors.  “Raised funds will be used primarily on expanding the product portfolio and supply chain. The major focus will be to build an analytics engine for better product selection,” says Tarun Sharma, Founder and CEO of MCaffeine.

MCaffeine was founded by Vikas Lachhwani and Tarun Sharma. The brand’s personal care products, such as shampoos and face wash, are infused with caffeine, which the brand says prevents hair fall and firms up the skin. The brand sells directly to consumers. Some of the products are shown above.

MCaffeine takes a very analytical approach to product conceptualization and development. Lachhwani explains, “We conduct detailed focus groups and extensive product reviews. We collect both the ‘stated’ as well as ‘revealed’ preferences from a spectrum of consumers. The surveys, reviews, feedbacks have been used to train an analytics engine for product selection. This gives MCaffeine an unprecedented edge in the personal care industry. We aim to build a product range more aligned with consumers than industry leaders with fastest ‘time to market’ for product launches.”

Sharma adds, “We launched the brand with 6 SKU’s. We aim ourselves for $2 million revenues with 40 SKU and multiple sales channels in a year.”